Why Young People Are Deserting Facebook
Facebook isn’t as sexy anymore to many young people across the world.
A new Pew Research Centre survey has revealed that the world’s largest social media platform is losing a large number of young users.
According to the survey, one in four of them had removed the app from their smartphones in the past one year.
The survey found that a whopping 44% of users aged between 18 and 29 have removed Facebook’s app from their phones in the past 12 months, and about 42% have taken a break from checking the platform for several weeks or more.
The Pew surveyed more than 3,400 U.S. Facebook users in May and June and found that more than 54% of users aged 18 and older have adjusted their privacy settings.
The number of young people who deleted their Facebook app is about four times higher than that of users who are 65 years and older, with about 12% senior users quitting the app in the past 12 months, said the Pew study.
Older users were less frequently adjusting their privacy settings with only a third of them doing so, in comparison with the 64% of younger users more willing to do the readjusting.
An estimated 9% of Facebook users have downloaded the personal data about them after Facebook updated its privacy settings to make it easier for its users to download the data collected by the social media site, according to the Pew study.
The survey showed that among the users who have downloaded their private data from the Facebook platform, nearly half of them, or 47%, have dropped the app from the cell phone.
It showed that majority 79% chose a higher level of security options in their privacy settings in the wake of the Cambridge Analytica scandal.
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