WATCH: New Nike Advert Uses Fela Kuti’s Song
Fela Kuti, Ronaldinho and Nyemar - what do they have in common?
The latest Nike advert has Fela Kuti's 1973 song, 'Alu Jon Jonki Jon’ as its soundtrack.
Even in death, Fela Kuti remains one of the most globally influential pop artists, as he created a genre that is an important ingredient in global music-Afrobeat.
In the visually stunning ad, the track plays as Neymar Jr., Vinicius Jr., Kylian Mbappe, Mallory Pugh and Tammy Abraham carry the spirit of football legend and former world footballer of the year, Ronaldhino Guacho's message to football.
The football legend advices lovers of the sport to allow creativity take them further than calculation.
Truly Fela Anikulapo Kuti lives on in the world long after his death 20 years ago.
Watch the advert below: