'The Creative Industry Is A High Risk Business’
The shelf life of a film at the cinemas is quite easy to predict.
When it premieres at the cinemas it either becomes a hit at the Box Office like Wedding Party, 30 Days In Atlanta, Alakada Reloaded and Taxi Driver (Oko Ashawo) or it 'flops'.
After a film shown in Nigeria does not makes a lot of money during the week it opens, it naturally declines and this is not a good investment.
The movie may never reach zero, but it never goes back up before it leaves the cinemas and moves on to DVD's.
Investors always look for businesses that make turnovers in large numbers and projects that attract low risk.
Films are unpredictable. This is one reason the Acting Chief Risk Officer of Heritage Bank, Dimitri Dike says getting into Nollywood or any other part of the creative industry is risky business.
"Wherever you go the creative industry is high risk, whatever it is and our duty and responsibility is to continue to understand the things we can put in place, to reduce risk, so that equity can flow into it you cannot finance this industry on debt, its not possible”
"You want to be the writer, producer, executive producer, we have to bring the idea of value chain into the creative industry, the person who owns the studio does not have to be the screen writer.These are things we need to break down and find ways to specialize what we want to do"
One way to reduce the risk is to address the educational deficits within creative circles and Dike has a suggestion.
"I can assure you and you walk into a bank to seek funding for this educational deficiet you will get funding, because this is a very important aspect of this industry" he said.