Super Eagles Get Official Beer
It is an open secret that players of the Nigeria national football team, the Super Eagles take one form of alcoholic drink or the other.
However, regardless of their 'preferred' brand, the Super Eagles now have an ‘Official Alcoholic Drink' in Star Lager.
The Nigeria Football Federation and Nigerian Breweries Plc on Friday exchanged an agreement that both parties happily called ‘a minimum five –year contract’ – a bold statement that the relationship would last much longer.
At an impressive ceremony, the NFF President Amaju Pinnick and NB Plc’s Managing Director/CEO Jordi Borrut Bel pledged the total commitment of their establishments to every letter of the contract.
A buoyant Pinnick said: “We are indeed delighted about this partnership between Nigerian Breweries plc and the Nigeria Football Federation (NFF). This relationship provides us an opportunity to celebrate the true Nigerian spirit that is fuelled by patriotism, passion and desire for victory, through the platform of Football.”
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The agreement makes Star Lager the ‘Official Alcoholic Drink of the Super Eagles’ while Amstel Malta is now the ‘Official Malt Drink of the NFF and the National Teams,’ including Russia 2018 FIFA World Cup –bound Super Eagles.
Pinnick said: “There were other companies that were interested in these categories but once Nigerian Breweries landed, they landed with conviction, with panache and with finality. We are happy to be involved with them, and I must praise Pamodzi Sports Marketing chairman Mike Itemuagbor, as well as Mitchell Obi and Ejiro Omonode for the roles they played in actualizing this wonderful relationship.
“The NFF is delighted to be in this relationship, and we want to assure you that Nigerian Football will meet your expectations all round.
It is understood that NB Plc is set to commit the sum of N450 million to the relationship every year.
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