Sterling Bank Raises 3.5 Million Naira For Benue Flood Victims
One of Nigeria’s commercial banks, Sterling Bank has raised 3,544,300 million naira to support victims of Benue flood.
The bank, which is reputed for innovative Corporate Social Responsibility, CSR strategies and prgrammes, raised the fund through social media engagement.
As soon as the Benue flood story hit the airwaves, the bank began galvanizing the support of Nigerians to raise funding for the flood victims.
The bank asked its followers on social media – Twitter, Facebook and Instagram to retweet, share and like messages about the flood in exchange for 50 Naira for every retweet, share and like.
At the end of the campaign, a total of 193,650 naira was raised through 3,873 Facebook shares; 11,150 naira through 223 Instagram likes and 1,567,350 through 31,347 retweets.
This brought the total
sum raised to 1,772,150 million naira.
But then the bank decided to double the amount, thereby bringing the total amount to 3,544,300 million naira.
This strategy has brought to the fore the role of social media in transparent fund-raising process and how brands can explore social media for a critical social issue.
“Really, words of gratitude aren't enough. Thanks for helping to make a difference,” Sterling bank told its followers in a tweet while posting the result of the campaign on Wednesday.