Where exactly do our PET bottles end after we gulp down the icy cold content?

Recently, I have observed these bottles have moved from homes to dump sites and now to highways with drivers playing Super Mario to avoid the bottles and potholes.

Europe’s bottled water producers set a goal on Tuesday of raising collection rates of plastic bottles to 90 per cent by 2025 from 60 per cent to improve recycling and cut pollution.

“Our packaging today is part of the unacceptable phenomenon of littering alongside other discarded items,” the European Federation of Bottled Waters said in a statement.

The federation represents national associations and several major companies.

According to the federation, the new industry goal is to collect 90 per cent of all PET (Polyethylene Terephthalate) bottles by 2025, as an average across the European Union.

READ: When JJ Okocha Met With Usain Bolt

Almost 60 per cent of PET bottles are now collected for recycling, although with big national variations.

The federation did not say exactly how the goal would be achieved, nor did it give costs.

Some countries such as Germany impose high deposits on bottles to encourage recycling.

Britain plans this year to introduce a deposit return scheme for single-use drink containers.

The federation also said it would work with the recycling industry “to use at least 25 per cent recycled PET in its water bottles by 2025 as an EU average”.

It says that the average EU citizen drinks about 110 litres of bottled water a year.

A move like this, replicated in Nigeria, will not only generate revenue but also help curb environmental issues that come with indiscriminate waste disposal.

WATCH: Nigerians speak about Buhari's second term plan