Electronic commerce generally refers to the process of buying and selling of products or services over the internet.

It has changed the way businesses are conducted across the world, created millions of opportunities with e-commerce global sales estimated at over 2 trillion dollars annually.

But in Africa, e-commerce activities are still low due to several challenges especially infrastructure and relevant regulations.

That is why the United Nations, UN on Monday called on African countries to develop regulations to spur e-commerce growth.

Mukhisa Kituyi, who is Secretary-General of UN Conference on Trade and Development, UNCTAD, made the call while briefing newsmen in Nairobi.

Kituyi said that the continent lags the rest of the world in the uptake of digital trade due to lack of a conducive ecosystem.

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“Africa needs to develop laws to enhance on integrity of procurement on electronic platforms so that consumer can trust e-commerce platforms,” Kituyi said during the African Union e-commerce conference in Nairobi.

Kituyi called for adequate regulations to protect consumers who order goods online and as well as delivery mechanism to ensure seamless connectivity of goods procured online.

He noted that some of the rules that need to be introduced should ensure that e-commerce firms are compelled to deliver goods paid for by consumers as they have promised.

According to UNCTAD senior official, states should also develop online dispute mechanism so that contracts can be honored by all parties involved including in the case of cross border trade.

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