The new crown prince of the Kingdom of Saudi Arabia is determined to make the country more attractive for business.

And it has been a season of reforms in the conservative country.

Lifting its ban on voice calls on Skype, Whatsapp and other applications is the latest in a series of reforms by the Saudi government.

Saudi Arabia had previously banned internet phone calls - known as Voice Over Internet Protocol (VOIP) - restricting the ability of Saudis and expatriate residents to communicate with the outside world.

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The government justified the ban in 2013 as a way of trying to “protect society from any negative aspects that could harm the public interest”.

However, Saudi seemed to have shortchanged itself as the technology grew into an omnipresent and indispensable feature in international commerce.

The Saudi government said it made the u-turn as a way of stimulating the economy.

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