#Russia2018: Official World Cup Song Out
The 2018 World Cup in Russia is barely 20 days and the official theme song for the football showpiece is out.
Will Smith, Nicky Jam, and Era Istrefi are the individuals behind the mic for the 2018 official World Cup song dubbed 'Live It Up'
Acceptance for the newly released song is slow compared to the hits dropped by the likes of Pitbull, R. Kelly, Shakira and Ricky Martin in previous World Cup years.
The tradition of an Official Song dates back to the 1966 FIFA World Cup in England with a song for the first Official Mascot, “World Cup Willie”.
Since then, the Official Music Programme and the Official Mascot have become a more and more significant component of the event, providing an excellent opportunity for more than just football fans to identify with the world’s biggest single-sport event.
Check out the 2018 Official World Cup here: