They wanted him to change his sound. He said ‘NO!’. Then he changed his mine and begged.

Davido could have stopped being Davido after signing an international deal.

He refused to completely change his style of music, but agreed to add other elements. 

The DMW boss had to plead for nearly three months and prove that his African sound can sell in the Western world by releasing ‘IF’

He used Omarion’s vibing to his smash single ‘IF’ to make his case, and it worked, like magic.

"The bro omarion feeling da 'IF' vibes! All last year , they tried to change my sound .. saying staying true to my culture wouldn't work for me outside Africa! 

“This year I fought and pleaded for 'them' to allow me make the music I know how to make and now see what's happened!! MUSIC AINT GOT A LANGUAGE !! NOW I GOT THE BIGGEST SONG IN AFRICA ONCE AGAIN! THANK TO JAH!!,"  Davido wrote on Instagram.

'IF' was produced by another music headliner, Tekno, and  is currently topping music charts across Nigeria.