Playboy founder, Hugh Hefner is dead.

The founder of the sexualized magazine that has run for more than 60 years, died at his Playboy mansion of natural causes.

Hefner founded the popular monthly magazine to create a market basically  for men obsessed with the images of nude women.

Hefner reportedly borrowed from his mother to start the venture, which has had sex icons like Marilyn Monroe and Pamela Anderson, and even Donald Trump who rose to become the President of the United States.

In the 60s and 70s, the magazine championed the sexual revolution, but in recent times began to compete with online porn sites.

By mid-2017 and early 2017, Hefner lost his loyal fans after he tried to remove nudity from the magazine.

When he noticed he was not working he went back to the ‘winning formula’.

May his soul rest in peace.