Nigeria’s New Rules For Online Marketing Out In 2019 — CPC
Nigeria is working towards a rule book to guide online business activities.
The Consumer Protection Council, CPC is working with leading online businesses in Nigeria to put the rules together.
CPC says it will be ready within the first three months of 2019.
When launched and implemented, it will be the first time a set of rules targeted at protecting the online consumer will be available in the country.
The Director-General of CPC, Babatunde Irukera, who stated this said the council had in March this year met with top officials of online marketing companies including: Jumia, Konga, Yudala, and Mall for Africa among others to consider playing by the rules.
The meeting had focused on the current consumer experience in the online shopping market place.
He said both the council and the online marketing companies had agreed that only a robust, ethical and well-regulated industry could promote consumer confidence.
He said: “We have adopted five guiding principles about the rights of consumers, getting a refund when they order if things don’t go right, marketing and advertisement being factual and not misleading and full disclosure.
“The good thing is that all the key online marketing companies have agreed and so we have mutually adopted guiding principles for the business. What we are looking to do with that is to have a business guideline document that becomes enforceable.
“We have got a working group made up of the marketers and us and it will be very final soon and that will be a very important watershed in that industry because for the first time you will create what we as consumers can have and decide to work with.
“Before the end of the first quarter of next year, the guidelines would be out.”
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