The level of technological advancement in Nigeria is the reason many so-called Nigerian products are still manufactured abroad but only assembled in the country.

This is one issue that gives Mr Adeniyi Ojikutu some concern.

He is the leader of all the merchants in Computer Village, Ikeja Lagos, a market that has been rated as the largest technology hub in Africa.

From his experience he believes Nigeria needs to start taking technology seriously if its dream of growing the local industry will ever become a reality.

Ojikutu, speaking at the Made In Nigeria Brands Conference on Monday, decried the attitude of Nigerians to hardware and software products designed in the country.

Particularly in the communication sector, he recalled how a now popular phone brand had failed with a Nigerian outlook but became an instant hit the moment it was remarketed with an Asian face.

This attitude, he said, will continue to sabotage all efforts made to grow other sectors because the world is becoming more dependent on technology.

Asides the role of technology in manufacturing and distribution of other products, Ojikutu also noted how huge the mobile communication industry has become globally and how Nigeria continues to miss out.

READ: 4 Reasons Citizens Ignore Made In Nigeria Products

Sadly, this backwardness is not due to lack of innovation or quality products, he blamed it on the attitude of the average Nigerian who likes to celebrate only foreign labels.

In a chat with Bounce News after his presentation, Ojikutu acknowledged food and fashion being at the forefront of the campaign for the promotion of made in Nigeria goods and the reasons are obvious.

“There are almost 200 million people in Nigeria and that means in a day, about 190 million people will wear clothes. So, clothing is very important.

“That is one of the things that cut across because it’s a physiological need.

“Clothing comes after food and after clothing we should be talking about technology,” he said.

So, as Nigerians are beginning to flaunt their Naija-made shoes, bags and clothing, it is about time to start flaunting the Naija-made phones and apps.

“It is a function of if you’re not buying Naija, you’re killing Naija... we need to buy Naija in terms of technology because if you don’t do this, you’re giving other people opportunity to continue to rip Naija off and develop their own countries,” he concluded

Ojikutu is the President of the Computer and Allied Products Dealers Association of Nigeria (CAPDAN).