High heels are usually worn by ladies to enhance their look.

But it would amaze you to see that a group of ladies are currently wearing their high heels not necessarily to walk but RUN!

It is all going down at the maiden edition of 4-inch High Heels Race Competition at the CMS Field, Magodo in Lagos.

The main objective of the event is to encourage ladies to be smart and confident in high heels, and promises N100,000 to the winner of the contest.

The organiser, Dede Kalu, also the Chief Executive Officer, DAK Marketing Online Services, made this known on Saturday in Lagos.


Dede said that ladies ought to practice how to work in heels to avoid accidents.

Most of the ladies are between the ages of 17-28 years and are excited with the prospect of winning the N100,000 prize money.

The winner goes home with N100,000, the second, N70,000, and the third person, N50,000.

“The fourth to 20 will go home with consolation prices such as soaps, wears, and cosmetics according to Kalu.

Eminent personalities at the event include Nollywood actors such as Ada Ameh of the Johnsons Family sitcom, Chinyere Nwabueze, Pius Amolo Bongolipso and Uche Elendu.