Nigeria Basketball Federation Makes Move To Save D’Tigers, Others
The Nigeria Basketball Federation have set in motion practical solutions to its funding problems that has affected all strata of the national teams in recent times including African champions, D’Tigers.
Qualification for back-to-back Olympic Games in London and Rio as well as presently holding the bragging rights as African champions have not translated to much goodwill for the game in Nigeria.
It is in this light that the NBBF have opted to engage more private hands and minds to come on board to help rescue the game and build on little gains attained.
Speaking in Lagos, ‘Yinka Abioye, CEO, Inspire Marketing & Branding Int’l noted that basketball, the second most played sport in Nigeria, has the potential of engaging and employing thousands of young people.
“ To this end, our first step in repositioning and driving viability is that Inspire Marketing& Branding International in partnership with the Nigeria Basketball Federation, NBBF and the support of some NBA legends are organizing a fund raising Gala with the theme “Inspiring the Nation – Re-positioning Basketball in Nigeria”. This event will take at the Grand-ballroom of the Oriental Hotel in Lagos on the 19th of May, 2017”, Abioye said.
On expected outcomes, “our intention is to popularize the game and make it much more enviable than even soccer. By re-positioning the game, we expect more followership, more value for the brand in the country, and we will help to deepen the sponsorship pool in a way that provides growth and opportunities to young players within and outside the country and develops the game in all its ramifications”, he continued.
Kunle Raji, NBBF Consultant on Marketing and Sponsorship explained that this "partnership is part of the grand plan by the Federation to raise funds on the one hand, especially for the national teams, and also to build some infrastructure around the logistics that goes with nurturing the national teams."
The Nigeria Men’s Basketball team is now ranked 16th in the world, while the women are ranked 42.