The soaring rate of youth unemployment is a source of concern for families in Nigeria and the government seems to be struggling to turn the tide.

Corporate bodies have been asked to assist the government by developing initiatives targeted at making the country’s youth lead profitable lives.

Through development of various youth empowerment programs, some organizations have impacted positively on several families nationwide.

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At the BrandPower Golden Icons Awards, held earlier in November, MultiChoice emerged winner of the Youth Empowerment Through Access To Information Award.

In his keynote address at the ceremony, entitled “Winning strategies for customer winning brands of the future”, Chief Executive Officer (CEO), MultiChoice Nigeria, John Ugbe, listed four crucial conditions for building a winning brand.

These he said include; consistency, commitment, authenticity and trust.

He further explained that for over two decades, MultiChoice Nigeria has provided its customers with quality local content and contributed directly  to the socio-economic development of the country.

In 2014 alone, MultiChoice Nigeria contributed N34 billion to the country’s GDP and continues to be a shining light for youth empowerment.

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Through its GOtv Sabimen scheme, which provides participants with training in the rudiments of service activation, response to customer questions and resolution of issues; MultiChoice has empowered over 5,000 young Nigerians and more than 10,000 dealers, retailers, installers and sales agents.

In the area of education, MultiChoice has furnished schools across the country with over 400 MultiChoice Resource Centers (MRCs).

The centers are designed to grant beneficiary public schools access to the special MultiChoice Education Bouquet with the aim of integrating the programs into the school curriculum to further enhance the teaching and learning process.

Nollywood continues to feel the positive impact of MultiChoice.

With eight outstanding channels of Africa Magic, thousands of young Nigerians have been directly and indirectly employed to be in front of or behind the camera in many Africa Magic productions - Tinsel, The Johnsons and Jara.

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The Youth Empowerment through Access to Information award, which MultiChoice Nigeria won, is indeed a true attestation to several youth empowerment schemes.

It is also a clear indication that MultiChoice is committed to enriching the lives of Nigerian youth.

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