Young persons in Nigeria are engaging more in smoking of tobacco.

To this end, the Ministry of Health has appointed Nigerian music superstars, Timi Dakolo and Oluwatosin Oluwole Ajibade, popularly known as Mr Eazi as well as a young influential leader, Miss Saadatu Aliyu of the World Economic Forum’s Abuja Global Shapers Hub to leverage their influence with the young people of Nigeria in a 6-month tobacco control campaign. 

On Thursday, June 15, Nigeria’s Ministry of Health will begin a 6-month national tobacco control communications campaign.

The campaign tagged ‘Tobacco-Free Nigeria’ will put in the minds of Nigerians, the National Tobacco Control Act of 2015 and make them aware of the dangers of tobacco smoke.

The campaign will be launched in Abuja, as announced by the Minister of Health, Professor Isaac Adewole.

There are 9 provisions of the National Tobacco Control Act 2015 which are to be enforced by the Federal Government.

“The campaign will leverage on social media and offline interactions to reach young Nigerians, especially second-hand smokers who need to be aware of the ban on smoking in public places and protect themselves,” a statement by the minister’s spokesperson Akinola Boade said. 

The World Health Organisation (WHO) estimates that tobacco use is currently responsible for the death of about 7 million people annually across the world with 80% of these deaths occurring in low and middle-income countries like Nigeria.

This includes about 600,000 people who are also estimated to die from the effects of Second-Hand Smoke.

Second-hand smoke is a mixture of 2 forms of smoke that come from burning tobacco: Mainstream smoke: The smoke exhaled by a smoker.

This campaign is supported by the Campaign for Tobacco Free Kids, Washington DC and Gatefield Impact.