Mr Eazi Is The Luka Modric Of The Music Industry
Davido and Wizkid, like their superstar football counterparts, Lionel Messi and Cristiano Ronaldo have taken what they love to the world.
Davido and Wizkid have made Afrobeats popular, won awards and released or collaborated in the release of back to back hit songs all year round.
Messi and Ronaldo in 2018 missed out on being either World Footballer of the year or European footballer of the year for the first time.
This is because 2018 belonged to Luka Modric who won both awards.
He might not be a ‘fine boy’ like Ronaldo or have very quick feet like Messi, but he was efficient, got the job done and got the important results.
In the Nigerian music scene, even though Davido and Wizkid made hit songs, and won awards, they just contributed to the popularity of the industry, but Mr Eazi like Luka Modric did more for the music industry in Nigeria.
He created a template that musicians could learn from and use in the new year. Like Luka Modric, he got the results and showed it to the world.
“Davido and Wizkid are like Ronaldo and Messi they made the game popular, but Mr Eazi is the real MVP, he did something that none of them did. He proved to record labels that they could make money even when their artistes are not performing at shows” said Kaycee Oguejiofor, a show promoter and artiste manager while speaking to Bounce News.
Mr Eazi, first of all, got a management team that would get him what he needs, and not what he wanted. Then he made sure he stuck to his unique Banku music while infusing it with other popular Nigerian tunes.
Then in March and April, he signed licensing and distribution deals with Columbia Records in the UK, and Universal Records in South Africa.
These deals ensured that his album ‘Lagos To London Volume 2', got proper distribution across Africa and the rest of the world.
Then he took the digital end of his music seriously by putting it up not just on YouTube, but on platforms like Spotify, Deezer and iTunes.
His ability to create structure and followup on the sales of his music both online and offline thus made Mr Eazi a very rich man at the end of the year.
In November, Mr Eazi announced on Twitter that he never believed that he could make more than $1 million (360 million Naira) from digital sales of his music, and was shocked to see that it was actually happening to him.
According to Spotify, Mr Eazi for 2018, had a total of 163 million streams, and 16 million fans streaming his songs from 65 countries.
For every 1000 streams Spotify pays $4, so that means that in 2018 from just Spotify alone, Mr Eazi made $652,000(about 234 million Naira) from just Spotify alone, and more $348,000(more than 125 million Naira) from other digital platforms in just one year.
“Mr Eazi made a lot of money in 2018, and he has shown artistes and record label how to go about it. He made so much money from digital marketing, and we have not even scratched the surface of physical sales of his album, concerts or collaborations I think he should organize a master class for other artistes” Kaycee added.
Mr Eazi is definitely the Luka Modric whom other artistes need to emulate in 2019.
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