MAMAs 2018: Awards Might Not Hold For Second Year Running
Africa’s biggest music awards; MTV Africa Music Awards (also known as the MAMAs) may not hold this year.
If it fails to hold, it would mean the ceremony has been in hiatus for 2 years.
Although the award is often held in last quarter of the year, Alex Okosi – creator of the MAMAs and Senior Vice President of Viacom International and Executive VP/MD of BET International, hinted that the show might not hold.
Okosi in an interview mentioned that the show is evolving.
“We are always looking for opportunities to make the MAMAs happen. We are working hard, and we’ve looked at the show in terms of how to evolve it because we do believe that MAMA is the epitome of all award shows… so we are working very hard to make it happen”, he said.
The maiden edition of the MAMAs was followed by four concerts; one in West Africa (Lagos), another in East of Africa (Kenya), South Africa and Central Africa (Congo) before the actual award ceremony all in a bid to celebrate nominees.
After its first three editions (2008-2010), the award went on a 3-year break before making a comeback in 2014 for an edition in Durban, South Africa.
The awards held in South Africa until when it was shifted to Lagos in 2016.