Face filter has become an interesting part of social networks, as they try to make usage as real as possible, while increasing users’ engagement and choices.

Instagram on Tuesday introduced its face filter that will allow users experience augmented reality for the first time.

Introducing the feature, Founder of Facebook, Mark Zuckerberg, said: “This is just the beginning” of augmented reality.

He described the feature as his favourite so far.

It has been described as a copy of the Snapchat feature and it allows users to add eyes-glasses and other unique features to their faces. 

See a video of Zuckerberg using the face filter.