It appears the chicken has finally come home to roost. The US presidential election which held in 2016 was always suspected to have been influenced. But fingers had mostly been pointed at Russia.

But information that had come to light since the past 48 hours shows a UK consultancy firm, Cambridge Analytica may have played active role in influencing the election – the CEO of the firm, Alexander Nix who has now been suspended, claims the company did influence the election.

To give you a bit of background, this all started in 2014 when a university professor, Aleksandr Kogan used an application to harvest for data of some 50 million Facebook users to conduct a research. But according to US law, this should not have happened.

The professor would eventually go ahead to hand this data to Cambridge Analytica which went on to use the data to run an online campaign for candidate Donald Trump.

In a secretly recorded video broadcast on Tuesday by British Broadcaster, Channel 4, Nix said categorically that the firm’s online campaign played a decisive role in President Trump’s 2016 election victory.

Also Read: Finally, Google Finds Evidence Of Russian Interference In 2016 US Election

Cambridge Analytica’s board of directors suspended Nix on Tuesday, shortly before the second part of Channel 4’s expose of the firm’s methods.

In the program, Nix describes questionable practices used to influence foreign elections and said his firm did all the research, analytics and targeting of voters for Trump’s digital and TV campaigns. He also boasts he met Trump when he was the Republican presidential candidate “many times.”

In response to the serious claims, Cambridge Analytica in a statement on Tuesday said that Nix’s comments “do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation”.

Jared Kushner, Trump’s son-in-law and now senior adviser, oversaw the Trump campaign’s digital operations.

One former Trump adviser said Kushner brought Cambridge Analytica into the 2016 campaign effort. 

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