The era of 'no free news' is coming and you should blame Google.

Google is seeking ways to help publishers win by making subscribers pay for news stories.

A person close to the matter told AFP that to achieve this objective, the US internet giant is collaborating with NewsCorp, the Financial Times, and the New York Times.

You see, it is becoming increasingly difficult for news organisations to survive only on advert money and Google understands this.

This informs why it is supporting subscription.

Also Read: EU Ministers Pushing To Raise Google, Facebook Tax Bill

Google has refused to comment on reports of its latest effort.

"We work closely with news publishers across the world to build products that help support their business and add value to users," Google spokesperson Maggie Shiels said in response to an AFP inquiry.

“At the moment, we don't have anything to announce," Shiels said.

Google already uses its technology to let readers of online news subscribe to publishers with a single click.

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