Social media giant, Facebook is planning an automatic advertisement placement on contents published on its platforms before the end of this year.

This will also extend to all contents published on its image sharing platform Instagram.

Jocelyne Muhutu-Remy, who is the Strategic Media Partnerships Manager, Sub-Saharan Africa at Facebook disclosed this on Monday while speaking at Social Medi Week Lagos 2019.

Muhutu-Remy spoke at a panel on “Art of Monetising Good Story Telling Through the Media”, alongside skit maker and Instagram influence, Wofai Egu Ewa and Vlogger Chidera Muoka, also known as Sisi Yemmie.

According to her, the social media giant will introduce the automatic ad placements to increase monetization opportunities for content creators, in addition to existing branded contents.

social media week

She, however, disclosed that the ad placements will only apply to lengthy contents of up to three minutes, implying that the social media giant may be planning to allow extended versions of videos for Instagram.

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“Soon, I can’t tell you when but here in Nigeria and across the world, we will launch the ability to insert ad breaks into your video,” she said.

She said Facebook had designed its algorithm to favour individual content creators as opposed to media publishers or contents from organisations.

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