Let the game begin!

An Indian billionaire who promised to help fund a rival to Facebook said Wednesday he has been “overwhelmed” with the response as the world grapples with concerns about data privacy.

Anand Mahindra, whose Mahindra Group business empire spans everything from cars to real estate, sparked a flurry of brainstorming as Facebook reels from a scandal over the misuse of its user data.

The social media giant has been under pressure to explain how data on up to 50 million users was allegedly taken from Facebook and used in political campaigns.

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Mahindra earlier this week urged India’s tech entrepreneurs to devise “our own social networking company” and offered seed funding to startups to get better ideas rolling.

The invitation provoked a flood of proposals, even from his own chief digital officer Jaspreet Bindra who was tempted by his boss’s offer.

“To say I’m overwhelmed by the responses to my call for social network startup proposals would be an understatement!” Mahindra posted on Twitter on Wednesday.

“The good thing is that it’s clear there’s an explosion in entrepreneurial energies in this country. Let the games begin!”

India has the world’s highest number of Facebook users with 241 million active members, according to a report published last June by Amsterdam-based firm The Next Web.

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