Facebook Battles Fake News With Newspaper Ads
Not all the news on our darling social network, Facebook can be taken on its face value.
But being gravely concerned about that, Facebook is putting its money where its mouth is by splashing millions of Euros on newspapers ads in Germany.
The world’s most popular social networking company published full-page ads in Germany’s biggest newspapers advising readers on how to detect fake news.
This was after Angela Merkel’s government pressured the company to do more to combat such content on its network.
The ads, which were printed April 13 by dailies including the mass-selling tabloid Bild as well as Sueddeutsche Zeitung and Axel Springer SE’s Die Welt, contains 10 tips how users can identify news as fake.
“Fake news can be identified as such,” the ad reads, which will also be appearing in Der Spiegel’s print and online product. “We fight their spread and are giving you some tips how you can recognise whether a news item is true or not.”
The ad’s tips, which include advice on scrutinising the headline and the URL of a source, and to look for other stories on the same topic, are also being pushed to Facebook’s more than 29 million users in Germany, said Klaus Gorny, a spokesman for the company.
He declined to comment on the budget for the ads.
A page in Bild costs about €500,000 and a page in Die Welt about €50,000, according to Axel Springer’s Media Impact agency.