The least Facebook can do in Nigeria is to support young citizens with small businesses and fresh ideas towards achieving their dreams.

This is because of the amazing facts that shows how much Facebook’s success in Africa has been down to Nigerians and their use of the social media platform.

So, it was heartwarming when the company’s Public Policy Director, Africa, Ebele Okobi, announced on Wednesday that they would be training and supporting over 50,000 students, small businesses and creative entrepreneurs across Nigeria in 2018.

According to her, Facebook undertook a detailed ‘Economic Impact Study’ to further understand how communities like small businesses and consumers in Nigeria use the platform, and the effectiveness of social media as a growth tool.

“Nearly 1 in 2 small businesses on Facebook say they built their business on the platform.

“Sixty-two per cent stated they have been able to use Facebook to help find employees for their business.

“Over half (58 per cent) of small businesses on the platform say they have been able to hire more employees due to growth since joining Facebook,” she said.



Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected.

People use Facebook to stay connected with friends and family, to discover what is going on in the world while sharing experiences that matter.

Facebook has 1.37 billion daily active users on average worldwide and 7.2 million daily visitors from Nigeria.

Okobi said that Facebook is committed to working with Nigerian small businesses, tech entrepreneurs and the next generation of leaders to better understand and utilise the power of digital tools.

Therefore, they would be launching a series of learning-based programmes facilitated by local training partners to accomplish the mission.

The learning-based programmes have been designed to provide skills that would lead to employment and support the growth of small businesses.

The programmes include: Aspiring Entrepreneurs, Jobs for Youth, Boost your Business, Creative Entrepreneurship Training, and Online Safety + Digital Literacy Training in Schools and Universities.

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