Court Forces Tobacco Firms To Advertise That Smoking Kills
Tobacco business is facing a tough time in America.
A US-court has ordered tobacco companies to start running ads admitting that smoking kills more than some deadly diseases.
You see, on packs of cigarette, tobacco companies did not state this fact categorically, making it look like smoking is harmless.
But now they have been compelled to state it as it is – that smoking kills average 1,200 Americans every day.
This follows a 2006 court order which was held up pending tobacco company litigation over exact wordings.
The ads began appearing 11 years after a judge ruled in 2006 that the companies violated racketeering laws by deceiving the public for decades on the health dangers of smoking.
She ordered them to publish corrective statements on five health topics, but the exact wording of those statements was held up pending tobacco company litigation.
In 2014, the companies and the government reportedly reached an agreement that the ads would be published in major Sunday newspapers as well as on prime-time television for a year, and elsewhere including on cigarette packages.
"Smoking kills, on average, 1,200 Americans. Every day," the ad copy said.
The ad continued that "more people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes and alcohol, combined," with the last word highlighted.
It also goes ahead to list various diseases and health conditions that smoking could cause.
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