From one picture to another and then another one and over to a funny video….

Chilling details of just how long individuals spend on social media networks like Instagram will be soon be accurately measured.

This follows the announcement by Kevin Systrom, Instagram's chief executive that they would be launching a tool that calculates users spending time on the app.

He tweeted: "We're building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional."

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He also added: "Understanding how time online impacts people is important, and it's the responsibility of all companies to be honest about this.

 "We want to be part of the solution. I take that responsibility seriously."

So, are you ready to see just how many minutes/hours/days you've spent scrolling and scrolling and scrolling?!

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