In Nigeria, the startup mortality rate is so high that it is noteworthy that some of these startups have braced the odds and succeeded till today.

Many of them have become a household name in a matter of years. Some, their services have become commonplace that one may think they had been around for ages.

Here is a list of 8 e-businesses making significant impact in Nigeria, and how old they would become this year.

1. iRokoTv:

iRokoTv is Nigeria, nay, Africa’s first Subscription Video On Demand portal. It was founded by serial entrepreneur and investor, Jason Njoku.

It has helped put Nigeria’s indigenous film industry, Nollywood on the global entertainment map. Today, across the world, millions of people enjoy Nigerian stories and culture because of iRokoTv. It will clock 7 years this year, having launched in 2011.


It was just like yesterday when Mark Essien launched Hotels set out to revolutionise travel but has ended up playing a critical role in the hospitality business in the country.

The company has since become a household name, extending its tentacles to other African countries including Ghana, Kenya, Rwanda, Tanzania etc.

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Hotels will be celebrating its 5-year anniversary this year, having launched in 2013.

3. Paga:

Today, millions of Nigerians use their mobile devices to conduct banking transactions and send money to loved ones. Paga is one of the pioneers of mobile and agency banking in Nigeria.

Paga was founded early 2009 by Tayo Oviosu and “on the simple belief that the ubiquity of mobile phones can be leveraged to bring financial services to all Africans,” the company wrote on its website.

Paga partners select banks, microfinance institutions and telecoms operators to continue to drive mobile banking across Africa.

As at the end of 2017, Paga has over 7.5 million users, about 14,000 agents and over 6,000 businesses relying on the mobile banking solution.

So, congratulations are in order to Paga as it clocks 9 years in 2018.

4. eTranzact:

Electronic payment has become commonplace today. But the story of Nigeria’s e-payment industry will not be complete without eTrazact International Plc.

The company was one of the early arrivals in the FinTech scene and has been growing strongly ever since.

It is one the few tech companies quoted on the Nigeria Stock Exchange and has operations across Africa including: Ghana, Kenya, Zimbabwe, South Africa, Cote d'Ivoire.

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It also operates in the UK. eTranzact will clock 15 years this year as it was founded by Mr. Valentine Obi who has remained the CEO since.

5. Jumia:

Jumia as a brand simply used to refer to an online store. But it now means more than that after a strategic remodeling two years ago.

Jumia now refers to a system of online commerces, marketplaces and classifieds websites and applications. It was the pioneer of ecommerce in Nigeria.

It was launched in Lagos in 2012 and has since spread to 23 other African countries. So, as big as Jumia may appear to you, it will only be 6 years this year. More reason you should take that baby step and launch that business.

6. Konga:

Konga launched few months after Jumia to give Jumia a run for its money. And whether it has succeeded in that goal remains arguable.

But whatever the case, Konga remains a giant online marketplace that has helped redefine trade and the ecommerce industry in Nigeria.

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It was founded by serial entrepreneur, Sim Shagaya in Lagos in 2012 and will be celebrating its 6th anniversary in 2018.

7. Prinitvo:

How a group of three young men decided to bring printing to the internet has remained a surprise to many today. But Printivo came and they have been doing a pretty good job at it.

In Nigeria today, quite a number of people thinking of printing will think Printivo first.  The company will be 5 years this year as it was founded in 2013 by the trio of Oluyomi Ojo, Ibukun Oloyede, and Ayodeji Adeogun.

8. Jobberman:

Jobberman came at a time when youth unemployment was beginning to balloon out of proportion. Information about job vacancies were scanty.

People waited every Tuesday for Nigeria’s Guardian newspaper to publish their classifieds to find their jobs.

It was this time that three young Nigerians - Ayodeji Adewunmi, Opeyemi Awoyemi and Olalekan Olude – while still lundergraduates launched the online job search engine.

Jobberman was launched in August 2009. In August this year, it will clock 9 years and celebrate being West Africa’s most popular job search engine and aggregator. 

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