Floyd Mayweather and former England striker Michael Owen have done it in the past, and now it is Manny Pacquiao who is joining the train.

The Philippine boxing icon said Wednesday he would launch a cryptocurrency to connect with fans, backed by the regulation of virtual currencies.

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The Singapore-based Global Crypto Offering Exchange (GCOX), in which Pacquiao has invested, said it would unveil the "PAC Token" later this year, which would allow fans to buy the Filipino star's merchandise and interact with him via live-streaming.

"It can be a way to be in touch with the fan base and (there are) a lot of things we can do with this cryptocurrency," Pacquiao told AFP.

A member of the Philippine Senate, Pacquiao’s venture comes as governments across Asia take a more critical look at cryptocurrencies following wild fluctuations in recent months and the high-profile hacking of Japanese crypto exchange Coincheck.

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