#BounceRewind2018: Beyond Awards, Naija Entertainers Made Millions Of Dollars
This year has been a great time for Nigeria's entertainment industry.
According to a recent report by PricewaterhouseCoopers Nigeria the country’s entertainment and media industry revenue witnessed a 25.5 per cent growth in 2018.
This amounted to $3.8 billion with $605 million of the estimated $764 million rise attributed to internet access, with the Internet access revenue accounting for 89.6 per cent of this absolute growth.
To understand the significance of things that happened in 2018, Bounce News breaks it down.
Let The Music Play
The popularity of Nigerian music blossomed in 2018, as the number of Nigerians and non-Nigerians listening to Nigerian songs and videos grew this year.
Artistes had more international collaborations this year and made more money from performing and hosting concerts.
This year also saw the rise in the number of musicians getting brand endorsements and utilizing mobile streaming as a source of revenue.
Stars like Tiwa Savage, Mr. Eazi, Wizkid and Davido held sold out concerts in Europe and in other parts of the world, even in the faraway unknown island of Suriname where Davido found a fan base.
On her social media page, American Pop star, Ciara admitted that her song ‘Freak Me’ was inspired by Tiwa Savage, and the recognition went beyond collaborations and concerts as Seun Kuti got nominated for a Grammy Award.
Nigerian music might have gained more popularity, but it is Mr Eazi who created a template that musicians could learn from and use in the new year to tap into this new-found world fame.
His ability to create structure and follow up on the sales of his music both online and offline made Mr Eazi a very rich man at the end of the year.
Duncan Mighty's 2nd Coming
2018 was not only about gaining traction in other parts of the world, as it gave us talents that we could not just ignore, and a ‘come back king’ that found his way back to the top.
After his September 2012 18-track album release, Duncan Mighty suddenly slipped into musical oblivion.
Port Harcourt's first son wallowed in oblivion until 2018 when the song, Fake Love featuring Wizkid hit the airwaves, this marked the return of the Wene Mighty King, who has over 15 collaborations and several hit songs with big names in the industry.
Apart from the rebirth of old talent, there was a recognition of New talent as Perruzi made his mark creating some of 2018’s unforgettable songs like ‘Amaka’ with 2Baba, Aza, with Davido and Duncan Mighty, and some of DMW’s popular tracks like ‘Mind’.
Also, on the radar of new talents that exploded this year is Teni who entertained this year and won the Rookie of The Year Award in The Headies, 2018.
On September 7, a few days before its world premiere at the 2018 edition of the Toronto International Film Festival (TIFF), that online movie streaming platform, Netflix, acquired the rights for Genevieve Nnaji’s directorial debut, Lion Heart, in a deal rumored to be worth millions of Naira, and has become Netflix’s first Nollywood movie.
While Nigerians were still trying to adjust to this great news Kemi Adetiba’s King of Boys premiered in cinemas in November and tore all the records for a non-comedy movie at the cinemas.
It became the first non-comedy film to gross 200 million Naira at the cinemas and holds the record for staying up to seven weeks as the number one film in Nigeria.
The movie made it into the top box office movies like Merry Men (N230 million), King of Boys (N200 million), The Ghost and the Tout (N80 million), Moms at War (N65 million) and Royal Hibiscus Hotel (N59 million).
Ebony Life Films’ Chief Daddy in less than one month since it premiered on December 14 amassed a staggering N22,245,957 - the highest box-office takings for a Nigerian film in a single day during 2018 and one of the highest one-day totals ever.
In the same vein, Chief Daddy garnered a massive Christmas holiday (December 24, 25 and 26) gross of N50,272,509 - just short of the N51.6 million The Wedding Party recorded in 2016, but some way behind the Christmas box office champion, The Wedding Party 2, with N71.4 million in 2017.
Shocks and scandals
2018 started in controversy after Mercy Aigbe turned 40 in January and shared some pre-birthday photos on her Instagram page. A certain lady accused the actress of using her wedding dress for the photo shoot. According to her, she had paid a designer to make the red dress for her but didn't get the dress when she needed it.
The leadership crisis rocking The Copyright Society of Nigeria COSON took a new dimension amid accusations and counter accusations after a ‘coup’ to dethrone Tony Okoroji which was spearheaded by Efe Omorogbe.
To date, Efe Omorogbe and Tony Okoroji continue to lay claim to the leadership of COSON.
Wizkid had his own share of controversies in 2018, from being called a deadbeat dad to creating the raunchy video with Tiwa Savage for the single ‘Fever’ he ended up creating new records and broke the internet as it received over a million views in less than 24 hours.
Despite the steamy video, Wizkid is yet to confirm if he is dating Tiwa Savage who is 10 years older than him.
E.M.E boss, Olubankole Wellington aka Banky W shocked music fans and Nigerians when he declared his political ambition on November 10.
Mr. Capable as he is popularly known tagged his campaign Hope 2019.
Just when we thought December would be devoid of controversial moments, Small Doctor proved everyone wrong.
The music star was arrested by men of the Lagos State Police Command for allegedly threatening a police officer with a gun.
Small Doctor was later released with a stern warning, while Davido ended the year with the possibility of a new beef with Kizz Daniel after he allegedly slapped Daniel’s manager.
Our Stars That Slept
The Nigerian entertainment industry lost some of its brightest stars to the cold hands of death in 2018.
They include – Uduak Akrah, Chike Osuji, Ezeora Nelson Oluchukwu, Okwy Chukwujekwu and Nora Nkiruka Ugo. Others are Ikenga Gbulie, Moses Adejumo aka Baba Sala, Motunrayo Adeoye, Friday Ogbulo, Aishat Abimbola aka Omoge Campus, Bambino Anachina, Tosyn Bucknor and Chris Ekejimbe.
Veteran singer, Ras Kimono also passed on, as did Baba Sabiko, real name Abiodun Aremu. Singer, Dapo ‘Dbanj’ Oyebanji’s one-year-old son, Daniel Oyebanji III, also died after he drowned in his dad’s swimming pool, at his Lagos home.