Aiteo Threatens To End Partnership With NFF
The Nigeria Football Federation's top sponsor, Aiteo Group has reportedly threatened to review the deal with the FA over poor return on investment.
The Oil company is believed to have splashed over N5 billion to sponsor football in the country for five years, and is the title sponsor of Nigeria’s oldest football competition - the Federation Cup, now renamed Aiteo Cup.
Part of the deal is also to pay salaries of national team coaches and aid the growth of football in state FAs.
According to report on Punch, a top official of the company has said they are considering options following alleged poor mileage from its sponsorship deals with the NFF.
“They told us that the Aiteo Cup would be a media event, which means the competition will be widely publicised. But it is almost coming to an end and the newspapers and broadcast media seem not to know what is happening.
“We have not seen the programme for the competition. In fact, the NFF only informed us of the quarterfinals’ draw a few hours before the event. There is no plan for anything, things are not done that way.
“We are talking of more than N 5bn sponsorship that has been made so difficult for us to leverage on. If the NFF continue this way, we will be forced to review our relationship with them.” The official, who spoke on condition of anonymity, said.
If the deal is reviewed, NFF may lose half of the money as the period could be reduced.
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