AFFORDABLE FASHION: He Left Oil Money To Make Clothes
Dozie Nnamdi Obiwanne is a geologist, but he is mad about fashion.
The graduate of the Federal University Of Technology Owerri (FUTO), abandoned his job in an oil company to make people look good.
He started sewing while he was still in secondary school, and only took a brief break while honing his marketing skills at a fast-moving consumer goods (FMCG) company in Lagos.
Armed with a supportive wife, 3 children and a dream, Dozie launched Dozzy Couture. It has been two years in business and he has no regrets.
Describe your brand
“I am the Creative Director of Dozzy Couture. Dozzy Couture is a men’s clothing line, we are situated at AgoAgo place way in Okota, Lagos.
"I am presently the assistant national publicity secretary of the Fashion Designers Association of Nigeria, I also work as a creative designer with the National Council for Arts and Culture, Lagos here. What we basically do here (Dozzy Couture) is we design clothes for the men.
"We work with African fabrics and English fabrics, we tend to put a touch of urban when we are working with the African fabrics, even while working with the English fabrics, we try to make it come out Afrocentric”
How did you start?
“Professionally we kicked off not quite long ago, two years back, but fashion is something that I have been doing from way back.
"Right from secondary school I have been sewing, it was like a hobby, so after graduation from the university, where I studied Geology and Mining, I worked for some time , basically to gain the marketing experience and the customer service experience.
"Due to the pressure from work, family, taking care of the kids. I decided that the best thing for me to do is to leave the job and startup my own business.
"I thought of it and my wife felt that the best thing to do was to open a clothing line, so we kicked off, registered the company, and the got the name and voilà, that is the birth of Dozzy Couture”
“Basically, since we kicked off we have been able to achieve a lot of things, we have featured in most fashion shows here in Nigeria and outside.
We have been able to build our client base, unlike when we started we use to move around looking for customers, this time around, basically most of the customers we have around, they just see most of our jobs online and they call us, so we have been able to build a very large range of customers.
"And coming to our production, when we started we use to make one or two clothes a day, but now we have gone as far as producing more than 10 in a day, our production level has really gone up and our customers have much belief in what we do right now”
How Affordable is your fashion?
“Talking about how affordable our fashion is, we have ranges of prices both for the middle class and the lower class, our product ranges from, if we work with African fabric from as low as 10,000 Naira, depending on the fabric we are using.
"Talking about the English fabrics, we use in doing our ‘senator’ and native attire, we have the ones that are as low as 20,000 Naira and we have ones above that. It all depends on the kind of fabric we use in working.
"Most times we have clients who come to us and say, that they have their own fabrics, and they want us to sew for them, we do that also, and our prices are as low as 7000Naira to 8000Naira, if we should work with your fabric.”