After being forced to dump its brand name following a bad debt, 9Mobile (formerly Etisalat Nigeria) is seeking to woo new suitors.

This is even as the company has barely 24 hours to stop associating with the Etisalat brand.

In a statement on Thursday, Etisalat Group said the right granted to Etisalat Nigeria to use the brand will terminate om Friday, July 21 2017, adding that the termination became necessary since Etisalat Nigeria has decided to settle for a new brand identity.

Meanwhile, the Chief Executive Officer, 9Mobile, Boye Olusanya, while speaking at the unveiling of the company’s new brand identity at a press briefing on Wednesday, said the name-change would not affect its quality of operations.

He also promised that the company would continue to make more positive contributions to the telecommunications sector and deliver better value to customers.

“The change in name has no bearing on the quality of service that you are going to get from this network. This is a continuation of our excellence. Our name has changed only to something that we believe will resonate more with our customers and stakeholders.

“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers. We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations,” Olusanya said.