We saw this coming because much has been said about government’s plan to increase the excise duty on alcoholic beverages and tobacco.

The news is that starting from Monday June 4, 2018; the new price regime takes effect.

Simply put, fun seekers in Nigeria will now pay higher for their favorite beers, wines, spirits cigarettes and other items in the class.

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The Minister of Finance, Kemi Adeosun said this is to generate more revenue of the country as well as to ‘reduce the health hazards associated with tobacco-related diseases and alcohol abuse among Nigerians’.

Isn’t it supposed to be a surprise that Nigerians have not kicked against this recent increase?

Some facts just got clearer with this.

1. Nigerians are never too broke for enjoyment

Imagine if this was petrol price going up, guys would have hit the streets with different placards, calling for the head of the president.

Yes, we understand this is not an essential commodity like petrol but then at least, we expected to see some reaction from alcohol consumers.

The bottom line is that Nigerians are happy to pay extra for any cold beer as long as it is very cold...you know the mortuary standard kinda thing.

2. 'If you no get money hide your face'!

The new excise duty will see beer and stout attract 0.30k per centilitre (Cl) in 2018 and 0.35k per Cl each in 2019 and 2020.

Wines: N1.25k per Cl in 2018 and N1.50k per Cl each in 2019 and 2020. Spirits: N1.50k in 2018, N1.75k per Cl in 2019 and N2 per Cl in 2020.

Cigarettes will now retail at 40 naira higher than the current costs.

So, a 60cl beer will be just 18 naira higher. Who then wants to protest without being seen as broke?

Everyone simply kept quiet even if the 18 naira is tough to accept. If you no get money hide your face and mouth and suffer in silence.

It looks like that is the new culture.

3. Nigerians do not hate taxes

Unproductive governments especially at the state level always blame their failures on lack of sufficient revenue to execute their good ideas.

They hardly come up with creative ways to fix this but are quick to say Nigerians do not like paying tax...same thing you hear when citizens protest hike in fuel price.

But this unopposed taxing of alcohol has just shown that Nigerians do not hate taxes, we only hate it when our taxes are not properly utilized.

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