It is summer, that time when holiday season is in full swing.

The beach is one good venue to have fun, but some people push the limits of safety and do crazy things.

For a 21-year-old, he dug a hole and died in the pit after being swamped by the tides.

The incident happened on the Barbatre beach on the island of Nourmoutier in western France on Sunday, according to local officials.

Also read: 3 Quick Steps To Get New BOUNCE FOOTBALL Feature

"The young man decided to dig quite a deep hole to stand in," the local prosecutor's office said in a statement which explained that the victim had not been able to free himself in time when the sea came in.

A member of his family had tried to pull him to safety, while emergency services were unable to revive him when they arrived at the scene.

France's holiday season is in full swing, with millions enjoying sunny weather on beaches around the country.

Don’t forget to share this article with your friends and family.

SHOCKER! This Man Was Dumped For Death At A Canal By His Father