The Nigeria Football Federation (NFF) is really making it big as the 2018 FIFA World Cup kickoff date approaches.

After signing deals with Aiteo Group, Coca Cola, Wapic Insurance, Nike, the Nigerian FA has added another feather to its cap.

The NFF and Nigerian Breweries PLC have consummated a remarkable Sponsorship agreement with a public presentation that will take place in Lagos on Friday, 9th February 2018.

Though the exact figure is yet to be made public, Bounce Sports gathered that the deal will last for five years.

The NFF President, Amaju Pinnick said the federation is “excited and fulfilled” to seal the agreements with Nigerian Breweries PLC, “an organization that has been a torch-bearer of excellence and corporate social responsibility for the several decades it has operated in Nigeria.”

Pinnick promised that the NFF would abide by every letter of the contract.

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Chief Executive of Pamodzi Sports Marketing Company, Mike Itemuagbor confirmed that the initial contract is for a period of five years, with an option to renew.

“This is a very good deal for the NFF and the National Teams. Nigerian Breweries PLC is committing a huge sum to this sponsorship agreement, but the more important aspect is the activation of the contract, which the company has an unrivalled pedigree in doing and which it is committed to doing with this contract as well.

“Pamodzi is happy to be the sponsorship agency to this worthy alliance. Nigerian Football is on the upswing and Nigerian Breweries PLC remains a formidable establishment always looking to improve on the satisfaction it gives its customers while remaining committed to lofty corporate social responsibility initiatives.”

Founded in November 1946, Nigerian Breweries PLC is the pioneer and largest brewing company in Nigeria, serving both Nigerian and West African markets.  

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