2018: Another Year Of Musicians' Scuffles
In 2018, the scuffles or what is popularly called beefs will not end.
Last year the fights were entertaining, silly and downright ridiculous at times.
There was Davido Vs Wizkid, MI Abaga Vs N6, Lil Kesh Vs Reekado Banks, Yung6ix Vs Several artists, Peter Vs Paul that tore the name Psquare apart, Eedris Adbulkareem Vs Several Artists, Tekno Vs Orezi Vs Dammy Krane, BurnaBoy Vs Mr 2Kay, Blackface Vs 2Face Idibia.
Everyone, who got involved in a feud, was either looking for relevance, about to release new music or just wanted to display the size of his or her ego.
The feuding, helped musicians like Edris Abdulakreem Yung6ix and Blackface remain relevant even when most Nigerians do not care about their music.
While Orezi and Dammy Krane were releasing new music, and needed something to help propel their new projects, into the minds and ears of the public.
For Davido and Wizkid, who both have international relevance, and many awards to show for it, their beef, was basically about who had a bigger ego (They have finally made peace. Thank God)
Rivalry in music, is as old as music itself
While some of the rivalries are good, some have deadly negative effects, like in the case of the late American rappers, 2Pac and Biggie, or Burnaboy who has been accused of being the mastermind of the robbery attack on Mr 2kay.
Efe Omoregbe, veteran music manager, record label owner and manger for the legendary 2Face Idibia spoke to Bounce News about beef in the music industry.
“Rivalry is good for the musicians, the artists and labels, music has always been like that. Sometimes even when the artist are cool, the fans might be cool.
What I do not agree with, is taking the rivalry beyond music, it has never produced any positive results, when I look at Jay Z, I ask myself if Biggie and 2pac were alive, will they still be making music.
2pac and Biggie wasted their lives. We can compete, but getting personal and physical violence, I think its overboard”
In 2018, Nigerians should look forward to more beefs.
As it stands, Mi Abaga and N6 may have just carried their beef into the New Year.
Also Reekado Banks and Lil Kesh, might have started a new beef after, Reekado Banks reminded the former YBNL artist that he was better, 2 years after beating Lil Kesh for the Next rated Prize at the 2015 HipHop Awards.
Sony Music boss in Nigeria, Micheal Ugwu, supports rivalry, but wants musicians to be smart in using feuds as a tool to 'sell their market'.
“There is no such thing as bad publicity. The fact of the matter is that beef’s attract attention, and everybody is looking for attention.
"Some artists over do the beef, and too much of it eventually wears down the audience. People are not stupid.
"You can’t use beef every time you want to bring out a record," he added.
I will advise that you be careful. Have a formidable team to help you figure out what works for you, because the truth is that, It does not work for everybody” he said.
So music fans, warm up for more feuds between musicians in Nigeria in 2018. Which ones are you looking forward to?